Get the inside story on our Super Bowl commercials

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Hear from the creative teams behind spots from Doritos, Lay’s and Mountain Dew to learn why these brand stories made it to the big game.

During this year's Super Bowl, PepsiCo is showcasing creative campaigns from three of our most beloved brands. Check out the videos below to watch the campaigns and find out why our marketing teams felt these stories would resonate.

You'll enjoy a fan favorite from Doritos, a little farmer helping out Lay's, and a new spot from Mountain Dew Baja Blast that's sure to get a seal of approval.

For Doritos’ 25th appearance at the Super Bowl, we asked consumers to submit their ideas in our Crash the Super Bowl contest. From thousands of entries, this is the winning ad.

 

This campaign celebrates the family farmers who grow the potatoes for Lay’s and the joy of a budding future farmer.

 

See how Becky G, the Mountain Dude and a very special guest capture the bold taste of citrus kissed by lime.