April 02, 2025  

6 ways Lay’s has perfected the potato

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Take a deep dive into the roots of Lay's to find out how we pick the ideal potatoes to make our iconic chips.

The recipe for classic Lay’s potato chips has three ingredients: potatoes, salt and oil. But there’s nothing basic about the potatoes you’ll find in a bag of Lay’s. From the farmers who grow our crops to our teams that ensure each chip cooks to a perfect golden hue, people have put years of care into our potatoes.

Here’s an inside look at what makes our tubers the top of their game:

Our seeds are star quality

Lay’s sets the bar high when it comes to choosing the top-quality seeds for our potatoes. Out of the 4,000+ potato varieties grown worldwide, fewer than 10 make the cut for our proprietary Lay’s crops.

Our plants are powered with data

Our agronomists (aka potato geniuses) mix old-school farming techniques with tech like AI and data science to make sure only the best performers make it to the field.

Looks matter to us

Our R&D team grows smooth and round potatoes that are the perfect golden color. This shape is the easiest to cook with and helps ensure our chips come out of the bag looking like the Lay’s our consumers know and love.

Our iconic taste starts in the roots

Sometimes less is more. We intentionally grow potatoes that inherently have a lower water content. Less water makes for a crispier chip.

Sustainability is key

Lay’s potatoes are selected for their disease resistance, need for less water and high yield per acre. This allows the independent farmers growing potatoes for Lay’s to farm more sustainably. What could make for a more perfect potato?

Lay’s Deserves Pepsi

Pair your favorite bag of potato chips with a delicious, crisp Pepsi and you’ll see firsthand how Pepsi enhances the taste of Lay’s, further proving how Food Deserves Pepsi.

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