September 19, 2024 – PURCHASE, NEW YORK — PepsiCo is the first global beverage supplier to partner with Intuitive AI to offer the Oscar Sort AI recycling and sortation system in high-traffic areas across the U.S. Oscar Sort, an AI recycling assistant, will be deployed at several PepsiCo office locations and select customer partner locations in the coming months, which may include recreation, universities, airports, malls and stadiums.
Oscar Sort identifies materials and guides users to the correct bin to aid in proper disposal, improving overall recycling accuracy. The technology behind Oscar is capable of detecting organic remnants in food containers, guiding people to pour out their liquids, and providing precise disposal instructions for virtually any common materials that are ready to be discarded. Oscar's interactive digital display gamifies the experience and provides real-time feedback to educate consumers.
“PepsiCo is offering Oscar Sort as part of our award-winning pep+ Partners for Tomorrow platform that brings scaled sustainability capabilities to our customers,” said Emma Stradling, Senior Director of Sustainability for PepsiCo Beverages North America. “By identifying strategic partners and customer locations where Oscar Sort installation can drive impact, we're aiming to help our customer partners improve their recycling accuracy and increase waste diversion rates at their locations to keep valuable materials in the supply chain.”
“Partnering with PepsiCo expands Oscar Sort's reach in high-traffic public spaces, accelerating recycling and sustainable media at scale,” said Hassan Murad, CEO & Co-Founder of Intuitive AI. “Together, we're aiming to improve circularity and educate consumers in a fun and engaging way.”
PepsiCo is focused on driving additional collection and transparency across the recycling experience. The work with Oscar Sort aims to help consumers make the correct choice on how to dispose of their materials on the front end – at the bin. And, Oscar strengthens PepsiCo's work with material recovery partners like Replenysh – which has helped add more transparency and collection to drive circularity on the back end.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complimentary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
About Intuitive AI
Intuitive AI's vision is to eliminate the burning, landfilling, and polluting of materials across land, sea, and space. Intuitive is accelerating the transition to zero waste via the Oscar Media & Materials Exchange (OMX), a groundbreaking circularity network designed to boost material recovery via Oscar Sort, the AI Recycling Assistant. You can find Oscars in North & South America, Europe, Asia, and Australia. Intuitive works with Fortune 500 companies, airports, universities, and leading sports and entertainment venues.
To learn more visit us at www.intuitiveai.ca.
Contact:
PepsiCo mediarelations@pepsico.com