PURCHASE, N.Y., Sept. 28, 2022 /PRNewswire/ -- Manzanita Sol, the refreshing and beloved Mexican apple flavored soda from PepsiCo, is kicking off Día de los Muertos celebrations with the launch of its Celebrar y Recordar campaign - an ode to remembering and honoring loved ones - with limited-edition packaging and $25,000 in grocery giveaways total towards families' holiday feasts thanks to Manzanita Sol, Pepsi Real Sugar, and Crush.
As fans prepare traditional recipes and ofrendas for Día de los Muertos, Manzanita Sol wants to help fans make this year's celebrations the biggest yet with $100 gift cards across five major cities. Consumers who seek out and share photos of the limited-edition bottles of Manzanita Sol, Pepsi Real Sugar, or Crush available exclusively at select retailers can enter to win one of 250 gift cards to support their Día de los Muertos festivities.
"Manzanita Sol represents a taste of home for so many and this year, we wanted to support fans' Día de los Muertos celebrations with our limited-edition packaging spotlighting the culture and significance of this iconic holiday. Día de los Muertos is all about traditions and by covering groceries for our fans, we want to make it even easier for them to make their favorite family recipes for the day," said Esperanza Teasdale, PepsiCo Multicultural Vice President & General Manager.
The brand tapped Mexican artist Totoi Semerena to design the limited-edition packaging for Manzanita Sol, Pepsi Real Sugar, and Crush. The Yucatán-born illustrator captured the vibrancy of the holiday with three new designs featuring celebrated Día de los Muertos icons including Xoloitzcuintli, revered as the spirit guide to the kingdom of the dead, La Catrina, one of the strongest and most recognizable symbols representing the relationship Mexicans have with death, and La Calavera, or skeleton, a playful symbol of life after death.
Fans in Chicago, Los Angeles, Phoenix, Houston, and Dallas have until November 3 to enter by posting a photo of their limited-edition Manzanita Sol, Pepsi Real Sugar or Crush on Twitter with #ManzanitaSol #Sweepstakes and @ManzanitaSolUS, or by submitting their photo via ManzanitaSolDDLM.Fooji.com, for a chance to win a $100 gift card to their local grocery retailer. Participating retailers based on city, include:
- Los Angeles - El Super and Superior
- Chicago - Cermak Fresh
- Phoenix - Fry's
- Houston/Dallas - HEB
NO PURCHASE NECESSARY. Sweepstakes begins at 12 AM ET on 9/28/22 and ends at 11:59 PM ET on 11/3/22. Open to legal residents of Los Angeles, CA, Chicago, IL, Dallas, TX, Houston, TX or Phoenix, AZ who are 18 years or older at the time of registration/entry. Full rules and regulations can be found here.
The limited-edition packaging is available now at select stores in 20oz, 2L bottles and 12 pack 12oz cans across Manzanita Sol, Pepsi Real Sugar, and Crush Orange, Grapefruit, and Strawberry products.
ABOUT MANZANITA SOL
Manzanita Sol is a delicious, lightly carbonated apple soda bursting with juicy red apple flavor that'll make your taste buds dance. The crisp, refreshing flavor is from real apple juice and tastes great with a meal or when quenching your thirst. Manzanita Sol will liven up your day and is a refreshingly different alternative to other flavored sodas.
ABOUT CRUSH
As the original orange soda, Crush has a long history of delighting flavor-loving soda drinkers with an exciting rush of fruit, flavor, and fun in every sip. When it comes to creating playful memories with bold and exciting fruit flavor, no soft drink satisfies quite like a Crush. Available in a wide range of crowd-pleasing fruity flavors, Crush will shock your senses with a sweet burst of flavor no matter which one you choose.
ABOUT PEPSICO
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.
SOURCE PepsiCo Beverages North America
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