PepsiCo’s business in Japan is dynamic and strong, with clear leadership in numerous categories and many exciting innovations. Tropicana holds the leading position in juices. Doritos is the leading tortilla chip, and the Mike brand, which was acquired by PepsiCo in 1967, is the top popcorn. Pepsi, Mountain Dew, and 7Up are also players in the market.
Succeeding in this market depends on consumer-driven innovation, as well as the partnerships PepsiCo Japan has with three local companies that manufacture and distribute our products:
- The company has a master franchise agreement with Suntory Beverage and Food Ltd, our bottler for carbonated soft drinks.
- For the Tropicana juice business, PepsiCo has a licensing agreement with Kirin Beverage Company Ltd..
- Finally, PepsiCo is the largest shareholder of Calbee, which has a licensing agreement to produce and distribute Frito-Lay snacks.
- 1958: Pepsi is launched nationwide through the Japan Pepsi Cola Company
- 1967: PepsiCo enters snacks business, starting with the acquisition of the Mike Popcorn Company
- 1975: Launch of Cheetos
- 1987: Launch of Doritos
- 1991: Tropicana joint venture established between Seagram – Kirin (100% chilled juice)
- 1998: PepsiCo purchases Tropicana
- 1998: PepsiCo signs master franchise agreement with Suntory
- 2009: PepsiCo signs business cooperation agreement with Calbee
- 2018: PepsiCo signs licensing agreement with Kirin Beverage for Tropicana
Our Products
Contact
Marunouchi Trust Tower Main Bldg. 22nd Floor
1-8-3 Marunouchi, Chiyoda-ku,
Tokyo 100-0005
Email: Info_jp@pepsico.com
1-8-3 Marunouchi, Chiyoda-ku,
Tokyo 100-0005
Email: Info_jp@pepsico.com
Company name: PepsiCo Japan Co., Ltd
General Manager: Ryo Tsutsumi
www.pepsico.com/pepsicojapan
Career inquiries: www.pepsicojobs.com
General Manager: Ryo Tsutsumi
www.pepsico.com/pepsicojapan
Career inquiries: www.pepsicojobs.com