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Company - Sustainable Advantage

Three major sustainable advantages give PepsiCo a competitive edge as we operate in the global marketplace.

sustainable advantage

Three major sustainable advantages give PepsiCo a competitive edge as we operate in the global marketplace:

  1. Big, muscular brands;
  2. Proven ability to innovate and create differentiated products; and
  3. Powerful go-to-market systems.

Making it all work are our extraordinarily talented and dedicated people.

When we take these competitive advantages and invest in them with dollars generated from top-line growth and cost-saving initiatives, we sustain a value cycle for our shareholders.

In essence, investing in innovation fuels the building of our brands.

This in turn drives top-line growth.

Dollars from that top-line growth are strategically reinvested back into new products and other innovation, along with cost-savings projects.

Thus, the cycle continues.