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Sustainable Advantage
Three major sustainable advantages give PepsiCo a competitive edge as we operate in the global marketplace:
Making it all work are our extraordinarily talented and dedicated people.
When we take these competitive advantages and invest in them with dollars generated from top-line growth and cost-saving initiatives, we sustain a value cycle for our shareholders.
In essence, investing in innovation fuels the building of our brands.
This in turn drives top-line growth.
Dollars from that top-line growth are strategically reinvested back into new products and other innovation, along with cost-savings projects.
Thus, the cycle continues.